# National Gym Supply

## E-Commerce Website Redesign

### Target Market

B2B (Gyms & Fitness Centers)

### Platform

ASP.NET

## The Brief

National Gym Supply is a fitness equipment wholesaler serving gyms, fitness centers, and technicians nationwide. The company needed a stronger foundation for the next phase of their business through improved site structure, responsive design, modern aesthetics, and better search functionality.

## Services Provided

- [Website Mockups & Design](/content/services/web-design/index.html)
- Information Architecture  
- Prototypes and Wireframes  
- Responsive HTML and CSS Development  
- Site Architecture Reorganization

## Technologies Used

- Figma  
- HTML/CSS  
- ASP.NET

## Our Approach

### Prototypes & Wireframes

Created detailed wireframes to establish intuitive structure and guide layout decisions for improved customer navigation.

### Responsive Development

Built lightweight, fully responsive HTML and CSS code for integration into their ASP.NET e-commerce platform, optimized for mobile devices.

### Architecture Improvement

Reorganized product categories and search options to streamline customer discovery and accommodate catalog expansion.

## Expected Outcomes

### Smoother Experience

Improved shopping experience for wholesale customers

### Better Search Visibility

Enhanced discoverability in search results

### Higher Conversions

Improved user satisfaction and revenue

> The redesign gave our e-commerce site the modern foundation we needed. The improved structure and responsive design have made a noticeable difference for our customers.

— National Gym Supply