National Gym Supply

E-Commerce Website Redesign

Target Market

B2B (Gyms & Fitness Centers)

Platform

ASP.NET

The Brief

National Gym Supply is a fitness equipment wholesaler serving gyms, fitness centers, and technicians nationwide. The company needed a stronger foundation for the next phase of their business through improved site structure, responsive design, modern aesthetics, and better search functionality.

Services Provided

• Website Mockups & Design
• Information Architecture
• Prototypes and Wireframes
• Responsive HTML and CSS Development
• Site Architecture Reorganization

Technologies Used

• Figma
• HTML/CSS
• ASP.NET

Our Approach

Prototypes & Wireframes

Created detailed wireframes to establish intuitive structure and guide layout decisions for improved customer navigation.

Responsive Development

Built lightweight, fully responsive HTML and CSS code for integration into their ASP.NET e-commerce platform, optimized for mobile devices.

Architecture Improvement

Reorganized product categories and search options to streamline customer discovery and accommodate catalog expansion.

Expected Outcomes

Smoother Experience

Improved shopping experience for wholesale customers

Better Search Visibility

Enhanced discoverability in search results

Higher Conversions

Improved user satisfaction and revenue

The redesign gave our e-commerce site the modern foundation we needed. The improved structure and responsive design have made a noticeable difference for our customers.

— National Gym Supply